While we always strive to market to everyone, all of the time, this is often unrealistic. Clean Fan realizes that marketing often follows the "80-20 Rule (Pareto's Principle)," which applied to business, states that 80% of your business comes from 20% of your customer base (look at your business and you will find it is quite accurate). Clean Fan analyzes your target market to make sure that you are marketing to more of the "20% category" customers that generate 80% of your revenue. We make sure that you are marketing to a variety of new and current customers while maximizing your chances of targeting highly profitable customers.